BSB42415 Certificate IV in Marketing and Communication

Course Description

Enhance your career opportunities and gain the skills and knowledge to in how to research and analyse markets, develop marketing plans, promote businesses and apply digital solutions.

This course is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.m.


The BSB42415 Certificate IV in Marketing and Communication requires the successful completion of 12 units. This includes 4 core units and 8 elective units.

Core Units

  • BSBCMM401 Make a presentation
  • BSBCRT401 Articulate, present and debate ideas
  • BSBMGT407 Apply digital solutions to work processes
  • BSBMKG417 Apply marketing communication across a convergent industry
  • BSBMKG418 Develop and apply knowledge of marketing communication industry

Elective Units on offer by PARCOR

  • BSBCUS401 Coordinate implementation of customer service strategies
  • BSBINM401 Implement workplace information system
  • BSBLDR402 Lead effective workplace relationships
  • BSBMKG408 Conduct market research
  • BSBMKG409 Design direct response offers
  • BSBMKG413 Promote products and services
  • BSBRES411 Analyse and present research information

If you or your workplace require the variation of elective units, please contact us to discuss the options available.

For more information on each of the units issued please go to

Prerequisites and Entry Requirements

• 18 years of age or older
• Language and Literacy skills equivalent to completion of year 10
• Intermediate computer skills such as web browsing, email, Microsoft Word and Microsoft Excel
• Access to a computer or tablet with an internet connection
• Access to a workplace or team where workplace based activities can be completed

Delivery Method and Duration

Self-Paced Online

Our Self-Paced Online course allows you to learn at your own pace from anywhere you like. You will have 18 months to complete your course.

After completing your enrolment you will have access to all course materials and assessments. You can logout and log back in at anytime without losing your progress. Some participants with experience even chose to skip straight to the assessments and activities meaning that they can successfully complete the course in just a few months.

The amount of time it takes participants to complete the course varies based upon experience. Those who are beginners can expect study hours to total 1000hrs whilst those with a lot of experience may complete the course in as little as 500hrs.

Whilst this learning option is Self-Paced our team offer an initial 30 minute web meeting with you to begin your training journey. Once you are up and running, our team will monitor your progress and regularly check in with you.

This learning method doesn’t necessarily suit all learning styles however our team is here to reach out in support.

Participant Responsibilities

Participants shall be required to complete an online enrolment process including providing a valid USI. Participants must provide photo ID to verify their identity. Participants shall be required to attend the entire session and complete all assessment activities.

For additional Participant Responsibilities, refer to the Participant Handbook.

New to online learning?

Here’s an overview of what to expect


Upfront Full payment – $1395.00

Payment Plan – $1395.00 + $200 set up fee = $1595.00 (payable in 10 instalments of $159.50 per month)

Once payment has been received, you will will receive an email explaining the enrolment process within 2 business days.

*** Radio advertisement discount code applicable on Upfront Full Payment only. Enter the code on checkout.***

Need more information?

If you would like to know more about the course please feel free to get in touch with our team.

  • Chat with us here on our website
  • Send an enquiry using the form below
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  • Call us on 1300 666 101
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